**This article was originally published on April 9, 2012. You can access the original article here.**
"It is true that storytelling reveals meaning without committing the error of defining it, that it brings about consent and reconciliation with things as they really are, and that we may even trust it to contain eventually by implication that last word which we expect from the Day of Judgment”.
--Hannah Arendt, “Isak Dinesen: 1885 – 1963” in Men in Dark Times
Tuesday, March 15th, 2011: Lunchtime Talk
Featured Speaker: Robert Pogue Harrison, Professor of Literature at Stanford University
Robert Pogue Harrison’s Lunchtime Talk at the Arendt Center focuses on a particular aspect of Arendt’s concept of thinking, which is thinking’s relation to phenomena not traditionally associated with it, such as friendship, and the role of thinking “in these domains where it has different registers, motivations, and outcomes” than what one might assume.
Is there such a thing as too much free speech? The Editors at N+1 think so. They posted an editorial this week lamenting the overabundance of speaking that has swept over our nation like a plague:
A strange mania governs the people of our great nation, a mania that these days results in many individual and collective miseries. This is the love of opinion, of free speech—a furious mania for free, spoken opinion. It exhausts us.
The N+1 Editors feel besieged. And we can all sympathize with their predicament. Too many people are writing blogs; too many voices are tweeting; too many friends are pontificating about something on Facebook. And then there are the trolls. It’s hard not to sympathize with our friends at N+1. Why do we have to listen to all of these folks? Shouldn’t all these folks just stop and read N+1 instead?
Of course it is richly hypocritical for the Editors of an opinion journal to complain of an overabundance of opinions. And N+1 acknowledges and even trumpets its hypocrisy.
We are aware that to say [that others should stop expressing their opinions] (freely! our opinion!) makes us hypocrites. We are also aware that America’s hatred of hypocrisy is one of few passions to rival its love of free speech—as if the ideal citizen must see something, say something, and it must be the same thing, all the time. But we’ll be hypocrites because we’re tired, and we want eventually to stop talking.
Beyond the hypocrisy N +1 has a point: The internet has unleashed packs upon packs of angry often rabid dogs. These haters attack anything and everything, including each other. Hate and rage are everywhere:
The ragers in our feeds, our otherwise reasonable friends and comrades: how do they have this energy, this time, for these unsolicited opinions? They keep finding things to be mad about. Here, they’ve dug up some dickhead writer-professor in Canada who claims not to teach women writers in his classes. He must be denounced, and many times! OK. Yes. We agree. But then it’s some protest (which we support), and then some pop song (which we like, or is this the one we don’t like?), and then some egregiously false study about austerity in Greece (full of lies!). Before we know it, we’ve found ourselves in a state of rage, a semi-permanent state of rage in fact, of perma-rage, our blood boiled by the things that make us mad and then the unworthy things that make other people mad.
Wouldn’t it be nice of public discourse were civil and loving? I too would prefer a rational discussion about the Boycott, Diversity, and Sanction movement. I would be thrilled if the Tea Party and Occupy Wall Street could join forces to fight political corruption and the over-bureaucratization of government that disempowers individuals. And of course I would love it if those who religiously attack Hannah Arendt for her opinion that Adolf Eichmann was a superficial and banal man responsible for unspeakable evils could find common cause with those who find her provocative, moving and meaningful.
Of course it is exhausting dealing with those with whom we don’t see eye to eye. And there is always the impulse to say simply, “enough! I just don’t want to hear your opinions anymore.” This is precisely what N+1 is saying: “We don’t care!”
We assert our right to not care about stuff, to not say anything, to opt out of debate over things that are silly and also things that are serious—because why pretend to have a strong opinion when we do not? Why are we being asked to participate in some imaginary game of Risk where we have to take a side? We welcome the re-emergence of politics in the wake of the financial crash, the restoration of sincerity as a legitimate adult posture. But already we see this new political sincerity morphing into a set of consumer values, up for easy exploitation.
Underlying N+1’s ironic distance from the arena of opinions and discord is a basic anti-political fantasy that opinion is a waste of time, if it is not destructive. Wouldn’t it be better to skip the opinions and the battles and the disagreements and just cut straight to the truth? Just listen to the truth.
Truth is not an imperative, but something that must be discovered. Unlike liquid opinion, truth does not always circulate. It is that which you experience, deeply, and cannot forget. The right to not care is the right to sit still, to not talk, to be subject to unclarity and allow knowledge to come unbidden to you. To be in a constant state of rage, by contrast, is only the other side of piety and pseudoscience, the kind of belief that forms a quick chorus and cannot be disproved. Scroll down your Facebook feed and see if you don’t find one ditto after another. So many people with “good” or “bad politics,” delivered with conviction to rage or applause; so little doubt, error, falsifiability—surely the criteria by which anything true, or democratic, could ever be found.
What N+1 embraces is truth over opinion and escapism against engagement with others. What they forget, however, is that there are two fundamentally opposed routes to truth.
In one, the truthseeker turns away from the world of opinion. The world in which we live is a world of shadows and deceptions. Truth won’t be found in the marketplace of ideas, but on the mountaintop in the blinding light of the sun. Like Plato’s philosopher king, we must climb out of the cave and ascend to the heights. Alone, turned toward the heavens and the eternal truths that surf upon the sunrays, we open ourselves to the experience of truth.
A second view of truth is more mundane. The truthseeker stays firmly planted in the world of opinion and deception. Truth is a battle and it is fought with the weapons of words. Persuasion and rhetoric replace the light of the sun. The winner gains not insight but power. Truth doesn’t emerge from an experience; truth is the settled sentiment of the most persuasive opinion.
Both the mountain path and the road through the marketplace are paths to truth, but of different kinds. Philosophers and theologians may very well need to separate themselves from the world of opinion if they are to free themselves to experience truth. Philosophical truths, as Hannah Arendt argues, address “man in his singularity” and are thus “unpolitical by nature.” For her, philosophy and also philosophical truths are anti-political.
Politicians cannot concern themselves with absolute truths; they must embrace the life of the citizen and the currency of opinion rather than the truths of the philosopher. In politics, “no opinion is self-evident,” as Arendt understood. “In matters of opinion, but not in matters of [philosophical] truth, our thinking is discursive, running as it were, from place to place, from one part of the world to another, through all kinds of conflicting views, until it finally ascends from these particularities to some impartial generality.” In politics, truth may emerge, but it must go through the shadows that darken the marketplace.
What Arendt understands about political truths is that truths do indeed “circulate” in messy and often uncomfortable ways that the n+1 editorial board wishes to avoid. Political thought, Arendt argues, “is representative.” By that she means that it must sample as many different viewpoints and opinions as is possible. “I form an opinion by considering a given issue from different viewpoints, by making present to my mind the standpoints of those who are absent; that is, I represent them.” It is in hearing, imagining, and representing opposing and discordant views that one comes to test out his or her own views. It is not a matter of empathy, of feeling like someone else. It is rather an imaginative experiment in which I test my views against all comers. In this way, the enlarged mentality of imaginative thinking is the prerequisite for judgment.
When Arendt said of Adolf Eichmann that he was possessed of the “fearsome word-and-thought-defying banality of evil” because he did not think, what she meant was that he was simply incapable or unwilling to think from the perspective of others. His use of clichés was not thoughtlessness itself, but was evidence that he had barricaded himself inside an ideological cage. Above all, his desire to make others including Jews understand his point of view—his hope that they could see that he was a basically good man caught up on the wrong side of history—was for Arendt evidence of his superficiality and his lack of imagination. He simply could not and did not ever allow himself to challenge his own rationalizations and justifications by thinking from the perspective of Jews and his other victims. What allowed Eichmann to so efficiently dispatch millions to their deaths was his inability to think and encounter opinions that were different from his own.
In the internet age we are bombarded with such a diversity of angry and insulting and stupid and offensive viewpoints that it is only naturally to alternate between the urge to respond violently and the urge to withdraw.
It is easy to deride political opinion and idolize truth. But that is to forget that “seen from the viewpoint of politics, truth has a despotic character.”
Political thinking requires that we resist both the desire to fight opinions with violence and the desire to flee from opinions altogether. Instead, we need to learn to think in and with others whose opinions we often hate. We must find in the melee of divergent and offending opinions the joy that exists in the experience of human plurality. We don’t need to love or agree with those we find offensive; but so long as they are talking instead of fighting, we should respect them and listen to them. Indeed, we should care about them and their beliefs. That is why the N+1 manifesto for not caring is your weekend read.
"Seen from the perspective of the "real" world, the laboratory is the anticipation of a changed environment."
-Hannah Arendt, The Life of the Mind
I find this quote intriguing in that its reference to environments and environmental change speak to the fact that Arendt's philosophy was essentially an ecological one, indeed one that is profoundly media ecological. The quote appears in a section of The Life of the Mind entitled "Science and Common Sense," in which Arendt argues that the practice of science is quite distinct from thinking as a philosophical activity.
As she explains:
Thinking, no doubt, plays an enormous role in every scientific enterprise, but it is a role of a means to an end; the end is determined by a decision about what is worthwhile knowing, and this decision cannot be scientific.
Here Arendt invokes a variation on Gödel's incompleteness theorem in mathematics, noting that science cannot justify itself on scientific grounds, but rather must somehow depend on something outside of and beyond itself. Perhaps more to the point, science, especially as associated with empiricism, cannot be divorced from concrete reality, and does not function only in the abstract realm of ideas that Plato insisted was the only true reality.
The transformation of truth into mere verity results primarily from the fact that the scientist remains bound to the common sense by which we find our bearings in a world of appearances. Thinking withdraws radically and for its own sake from this world and its evidential nature, whereas science profits from a possible withdrawal for the sake of specific results.
It is certainly the case that scientific truth is always contingent, tentative, open to refutation, as Karl Popper explained. Scientific truth is never absolute, never anything more than a map of some other territory, a map that needs to be continually tested and reviewed, updated and revised, as Alfred Korzybski explained by way of establishing his discipline of general semantics. Even the so-called laws of nature and physics need not be considered immutable, but may be subject to change and evolution, as Lee Smolin argues in his insightful book, Time Reborn.
Scientists are engaged in the process of abstracting, insofar as they take the data gained by empirical investigation and make generalizations in the form of theories and hypotheses, but this process of induction cannot be divorced from concrete reality, from the world of appearances. Science may be used to test, challenge, and displace common sense, but it operates on the same level, as a distilled form of common sense, rather than something qualitatively different, a status Arendt reserves for the special activity of thinking associated with philosophy.
Arendt goes on to argue that both common sense and scientific speculation lack "the safeguards inherent in sheer thinking, namely thinking's critical capacity." This includes the capacity for moral judgment, which became horrifically evident by the ways in which Nazi Germany used science to justify its genocidal policies and actions. Auschwitz did not represent a retrieval of tribal violence, but one of the ultimate expressions of the scientific enterprise in action. And the same might be said of Hiroshima and Nagasaki, holding aside whatever might be said to justify the use of the atomic bomb to bring the Second World War to a speedy conclusion. In remaining close to the human lifeworld, science abandons the very capacity that makes us human, that makes human life and human consciousness unique.
The story of modern science is in fact a story of shifting alliances. Science begins as a branch of philosophy, as natural philosophy. Indeed, philosophy itself is generally understood to begin with the pre-Socratics sometimes referred to as Ionian physicists, i.e., Thales, Anaximander, Heraclitus, who first posited the concept of elements and atoms. Both science and philosophy therefore coalesce during the first century that followed the introduction of the Greek alphabet and the emergence of a literate culture in the ancient Greek colonies in Asia Minor.
And just as ancient science is alphabetic in its origins, modern science begins with typography, as the historian Elizabeth Eisenstein explains in her exhaustive study, The Printing Press as an Agent of Change in Early Modern Europe. Simply by making the writings of natural philosophers easily available through the distribution of printed books, scholars were able to compare and contrast what different philosophers had to say about the natural world, and uncover their differences of opinion and contradictions. And this in turn spurned them on to find out for themselves which of various competing explanations are correct, where the truth lies, so that more reading led to even more empirical research, which in turn would have to be published, that is made public, via printing, for the purposes of testing and confirmation. And publication encouraged the formation of a scientific republic of letters, a typographically mediated virtual community.
Eisenstein notes that during the first century following Gutenberg, printed books gave Copernicus access to centuries of recorded observations of the movements of celestial objects, access not easily available to his predecessors. What is remarkable to consider is that the telescope was not invented in his lifetime, that the Polish astronomer arrived at his heliocentric view based only on what could be observed by the naked eye, by gazing up at the heavens, and down at the printed page. The typographic revolution that began in the 15th century was the necessary technological precondition for the Copernican revolution of the 16th century. The telescope as a tool to extend vision beyond its natural capabilities had not yet been invented, and was not required, although soon after its introduction Galileo was able to confirm the theory that Copernicus had put forth a century earlier.
In the restricted literate culture of medieval Europe, the idea took hold that there are two books to be studied in an effort to discern the divine will, and mind: the book of scripture and the book of nature. Both books were seen as sources of knowledge that can be unlocked by a process of reading and interpretation. It was grammar, the ancient study of language, which became one third of the trivium, the foundational curriculum of the medieval university, that became the basis of modern science, and not dialectic or logic, that is, pure thinking, which is the source of the philosophic tradition, as Marshall McLuhan noted in The Classical Trivium. The medieval schoolmen of course placed scripture in the primary position, whereas modern science situates truth in the book of nature alone.
The publication of Francis Bacon's Novum Organum in 1620 first formalized the separation of science from philosophy within print culture, but the divorce was finalized during the 19th century, coinciding with the industrial revolution, as researchers became known as scientists rather than natural philosophers. In place of the alliance with philosophy, science came to be associated with technology; before this time, technology, and engineering, often referred to as mechanics, represented entirely different lines of inquiry, utterly practical, often intuitive rather than systematic. Mechanics was part of the world of work rather than that of action, to use the terms Arendt introduced in The Human Condition, which is to say that it was seen as the work of the hand rather than the mind. By the end of 19th century, scientific discovery emerged as the main the source of major technological breakthroughs, rather than innovation springing fully formed from the tinkering of inventors, and it became necessary to distinguish between applied science and theoretical science, the latter nonetheless still tied to the world of appearances.
Today, the acronym STEM, which stands for science, technology, engineering, and mathematics, has become a major buzzword in education, a major emphasis in particular for higher education, and a major concern in regards to economic competitiveness. We might well take note of how recent this combination of fields and disciplines really is, insofar as mathematics represents pure logic and highly abstract forms of thought, and science once was a purely philosophical enterprise, both aspects of the life of the mind. Technology and engineering, on the other hand, for most of our history took the form of arts and crafts, part of the world of appearances.
The convergence of science and technology also had much to do with scientists' increasing reliance on scientific instruments for their investigations, a trend increasingly prevalent following the introduction of both the telescope and the microscope in the early 17th century, a trend even more apparent from the 19th century on. The laboratory is in fact another such instrument, a technology whose function is to provide precisely controlled conditions, beyond its role as a facility for the storage and use of other scientific instruments. Scientific instruments are media that extend our senses and allow us to see the world in new ways, therefore altering our experience of our environment, while the discoveries they lead to provide us with the means of altering our environments physically. And the laboratory is an instrument that provides us with a total environment, enclosed, controlled, isolated from the world to become in effect the world. It is a micro-environment where experimental changes can be made that anticipate changes that can be made to the macro-environment we regularly inhabit.
The split between science and philosophy can also be characterized as a division between the eye and the ear. Modern science, as intimately bound up in typography, is associated with visualism, the idea that seeing is believing, that truth is based on vision, that knowledge can be displayed visually as an organized set of facts, rather than the product of ongoing dialogue, and debate. McLuhan noted the importance of the fixed point of view as a by-product of training the eye to read, and Walter Ong studied the paradigm-shift in education attributed to Peter Ramus, who introduced pedagogical methods we would today associated with textbooks, outlining, and the visual display of information. Philosophy has not been immune to this influence, but retains a connection to the oral-aural mode through the method of Socratic dialogue, and by way of an understanding of the history of ideas as an ongoing conversation. Arendt, in The Human Condition, explained action, the realm of words, as a social phenomenon, one based on dialogic exchanges of ideas and opinions, not a solitary matter of looking things up. And thinking, which she elevates above the scientific enterprise in The Life of the Mind, is mostly a matter of an inner dialogue, or monologue if you prefer, of hearing oneself think, of silent speech, and not of a mental form of writing out words or imaginary reading. We talk things out, to others and/or to ourselves.
Science, on the other hand, is all about visible representations, as words, numbers, illustrations, tables, graphs, charts, diagrams, etc. And it is the investigation of visible phenomena, or otherwise of phenomena that can be rendered visible through scientific instruments. Acoustic phenomena can only be dealt with scientifically by being turned into a visual measurement, either of numbers or of lines going up and down to depict sound waves. The same is true for the other senses; smell, taste, and touch can only be dealt with scientifically though visual representation. Science cannot deal with any sense other than sight on its own terms, but always requires an act of translation into visual form. Thus, Arendt notes that modern science, being so intimately bound up in the world of appearances, is often concerned with making the invisible visible:
That modern science, always hunting for manifestations of the invisible—atoms, molecules, particles, cells, genes—should have added to the world a spectacular, unprecedented quantity of new perceptible things is only seemingly paradoxical.
Arendt might well have noted the continuity between the modern activity of making the invisible visible as an act of translation, and the medieval alchemist's search for methods of achieving material transformation, the translation of one substance into another. She does note that the use of scientific instruments are a means of extending natural functions, paralleling McLuhan's characterization of media as extensions of body and biology:
In order to prove or disprove its hypotheses… and to discover what makes things work, it [modern science] began to imitate the working processes of nature. For that purpose it produced the countless and enormously complex implements with which to force the non-appearing to appear (if only as an instrument-reading in the laboratory), as that was the sole means the scientist had to persuade himself of its reality. Modern technology was born in the laboratory, but this was not because scientists wanted to produce appliances or change the world. No matter how far their theories leave common-sense experience and common-sense reasoning behind, they must finally come back to some form of it or lose all sense of realness in the object of their investigation.
Note here the close connection between reality, that is, our conception of reality, and what lends someone the aura of authenticity, as Walter Benjamin would put it, is dependent on the visual sense, on the phenomenon being translated into the world of appearances (the aura as opposed to the aural). It is no accident then that there is a close connection in biblical literature and the Hebrew language between the words for spirit and soul, and the words for invisible but audible phenomena such as wind and breath, breath in turn being the basis of speech (and this is not unique to Hebraic culture or vocabulary). It is at this point that Arendt resumes her commentary on the function of the controlled environment:
And this return is possible only via the man-made, artificial world of the laboratory, where that which does not appear of its own accord is forced to appear and to disclose itself. Technology, the "plumber's" work held in some contempt by the scientist, who sees practical applicability as a mere by-product of his own efforts, introduces scientific findings, made in "unparalleled insulation… from the demands of the laity and of everyday life," into the everyday world of appearances and renders them accessible to common-sense experience; but this is possible only because the scientists themselves are ultimately dependent on that experience.
We now reach the point in the text where the quote I began this essay with appears, as Arendt writes:
Seen from the perspective of the "real" world, the laboratory is the anticipation of a changed environment; and the cognitive processes using the human abilities of thinking and fabricating as means to their end are indeed the most refined modes of common-sense reasoning. The activity of knowing is no less related to our sense of reality and no less a world-building activity than the building of houses.
Again, for Arendt, science and common sense both are distinct in this way from the activity of pure thinking, which can provide a sorely needed critical function. But her insight as to the function of the laboratory as an environment in which the invisible is made visible is important in that this helps us to understand that the laboratory is, in fact, what McLuhan referred to as a counter-environment or anti-environment.
In our everyday environment, the environment itself tends to be invisible, if not literally so, then functionally insofar as whatever fades into the background tends to fall out of our perceptual awareness or is otherwise ignored. Anything that becomes part of our routine falls into this category, becoming environmental, and therefore subliminal. And this includes our media, technology, and symbol systems, insofar as they are part of our everyday world. We do pay attention to them when they are brand new and unfamiliar, but once their novelty wears off they become part of the background, unless they malfunction or breakdown. In the absence of such conditions, we need an anti-environment to provide a contrast through which we can recognize the things we take for granted in our world, to provide a place to stand from which we can observe our situation from the outside in, from a relatively objective stance. We are, in effect, sleepwalkers in our everyday environment, and entering into an anti-environment is a way to wake us up, to enhance awareness and consciousness of our surroundings. This occurs, in a haphazard way, when we return home after spending time experiencing another culture, as for a brief time much of what was once routinized about own culture suddenly seems strange and arbitrary to us. The effect wears off relatively quickly, however, although the after-effects of broadening our minds in this way can be significant.
The controlled environment of the laboratory helps to focus our attention on phenomena that are otherwise invisible to us, either because they are taken for granted, or because they require specialized instrumentation to be rendered visible. It is not just that such phenomena are brought into the world of appearances, however, but also that they are made into objects of concerted study, to be recorded, described, measured, experimented upon, etc.
McLuhan emphasized the role of art as an anti-environment. The art museum, for example, is a controlled environment, and the painting that we encounter there has the potential to make us see things we had never seen before, by which I mean not just objects depicted that are unfamiliar to us, but familiar objects depicted in unfamiliar ways. In this way, works of art are instruments that can help us to see the world in new and different ways, help us to see, to use our senses and perceive in new and different ways. McLuhan believed that artists served as a kind of distant early warning system, borrowing cold war terminology to refer to their ability to anticipate changes occurring in the present that most others are not aware of. He was fond of the Ezra Pound quote that the artist is the antenna of the race, and Kurt Vonnegut expressed a similar sentiment in describing the writer as a canary in a coal mine. We may further consider the art museum or gallery or library as a controlled environment, a laboratory of sorts, and note the parallel in the idea of art as the anticipation of a changed environment.
There are other anti-environments as well. Houses of worship function in this way, often because they are based on earlier eras and different cultures, and otherwise are constructed to remove us out of our everyday environment, and help us to see the world in a different light. They are in some way dedicated to making the invisible world of the spirit visible to us through the use of sacred symbols and objects, even for religions whose concept of God is one that is entirely outside of the world of appearances. Sanctuaries might therefore be considered laboratories used for moral, ethical, and sacred discovery, experimentation, and development, and places where changed environments are also anticipated, in the form of spiritual enlightenment and the pursuit of social justice. This also suggests that the scientific laboratory might be viewed, in a certain sense, as a sacred space, along the lines that Mircea Eliade discusses in The Sacred and the Profane.
The school and the classroom are also anti-environments, or at least ought to be, as Neil Postman argued in Teaching as a Conserving Activity. Students are sequestered away from the everyday environment, into a controlled situation where the world they live in can be studied and understood, and phenomena that are taken for granted can be brought into conscious awareness. It is indeed a place where the invisible can be made visible. In this sense, the school and the classroom are laboratories for learning, although the metaphor can be problematic when it used to imply that the school is only about the world of appearances, and all that is needed is to let students discover that world for themselves. Exploration is indeed essential, and discovery is an important component of learning. But the school is also a place where we may engage in the critical activity of pure thinking, of critical reasoning, of dialogue and disputation.
The classroom is more than a laboratory, or at least it must become more than a laboratory, or the educational enterprise will be incomplete. The school ought to be an anti-environment, not only in regard to the everyday world of appearances and common sense, but also to that special world dominated by STEM, by science, technology, engineering and math. We need the classroom to be an anti-environment for a world subject to a flood of entertainment and information, we need it to be a language-based anti-environment for a world increasingly overwhelmed by images and numbers. We need an anti-environment where words can take precedence, where reading and writing can be balanced by speech and conversation, where reason, thinking, and thinking about thinking can allow for critical evaluation of common sense and common science alike. Only then can schools be engaged in something more than just adjusting students to take their place in a changed and changing environment, integrating them within the technological system, as components of that system, as Jacques Ellul observed in The Technological Society. Only then can schools help students to change the environment itself, not just through scientific and technological innovation, but through the exercise of values other than the technological imperative of efficiency, to make things better, more human, more life-affirming.
The anti-environment that we so desperately need is what Hannah Arendt might well have called a laboratory of the mind.
This Quote of the Week was originally published on September 3, 2012.
It can be dangerous to tell the truth: “There will always be One against All, one person against all others. [This is so] not because One is terribly wise and All are terribly foolish, but because the process of thinking and researching, which finally yields truth, can only be accomplished by an individual person. In its singularity or duality, one human being seeks and finds – not the truth (Lessing) –, but some truth.”
-Hannah Arendt, Denktagebuch, Book XXIV, No. 21
Hannah Arendt wrote these lines when she was confronted with the severe and often unfair, even slanderous, public criticism launched against her and her book Eichmann in Jerusalemafter its publication in 1963. The quote points to her understanding of the thinking I (as opposed to the acting We) on which she bases her moral and, partly, her political philosophy.
It is the thinking I, defined with Kant as selbstdenkend (self-thinking [“singularity”]) and an-der-Stelle-jedes-andern-denkend (i.e., in Arendt’s terms, thinking representatively or practicing the two-in-one [“duality”]). Her words also hint at an essay she published in 1967 titled “Truth and Politics,” wherein she takes up the idea that it is dangerous to tell the truth, factual truth in particular, and considers the teller of factual truth to be powerless. Logically, the All are the powerful, because they may determine what at a specific place and time is considered to be factual truth; their lies, in the guise of truth, constitute reality. Thus, it is extremely hard to fight them.
In answer to questions posed in 1963 by the journalist Samuel Grafton regarding her report on Eichmann and published only recently, Arendt states: “Once I wrote, I was bound to tell the truth as I see it.” The statement reveals that she was quite well aware of the fact that her story, i.e., the result of her own thinking and researching, was only one among others. She also realized the lack of understanding and, in many cases, of thinking and researching, on the part of her critics.
Thus, she lost any hope of being able to publicly debate her position in a “real controversy,” as she wrote to Rabbi Hertzberg (April 8, 1966). By the same token, she determined that she would not entertain her critics, as Socrates did the Athenians: “Don’t be offended at my telling you the truth.” Reminded of this quote from Plato’s Apology (31e) in a supportive letter from her friend Helen Wolff, she acknowledged the reference, but acted differently. After having made up her mind, she wrote to Mary McCarthy: “I am convinced that I should not answer individual critics. I probably shall finally make, not an answer, but a kind of evaluation of this whole strange business.” In other words, she did not defend herself in following the motto “One against All,” which she had perceived and noted in her Denktagebuch. Rather, as announced to McCarthy, she provided an “evaluation” in the 1964 preface to the German edition of Eichmann in Jerusalem and later when revising that preface for the postscript of the second English edition.
Arendt also refused to act in accordance with the old saying: Fiat iustitia, et pereat mundus(let there be justice, though the world perish). She writes – in the note of the Denktagebuchfrom which today’s quote is taken – that such acting would reveal the courage of the teller of truth “or, perhaps, his stubbornness, but neither the truth of what he had to say nor even his own truthfulness.” Thus, she rejected an attitude known in German cultural tradition under the name of Michael Kohlhaas. A horse trader living in the 16th century, Kohlhaas became known for endlessly and in vain fighting injustice done to him (two of his horses were stolen on the order of a nobleman) and finally taking the law into his own hands by setting fire to houses in Wittenberg.
Even so, Arendt has been praised as a woman of “intellectual courage” with regard to her book on Eichmann (see Richard Bernstein’s contribution to Thinking in Dark Times).
Intellectual courage based on thinking and researching was rare in Arendt’s time and has become even rarer since then. But should Arendt therefore only matter nostalgicly? Certainly not. Her emphasis on the benefits of thinking as a solitary business still remains current. Consider, for example, the following reference to Sherry Turkle, a sociologist at MIT and author of the recent book Alone Together. In an interview with Peter Haffner (published on July 27, 2012, in SZ Magazin), she argues that individuals who become absorbed in digital communication lose crucial components of their faculty of thinking. Turkle says (my translation): Students who spend all their time and energy on communication via SMS, Facebook, etc. “can hardly concentrate on a particular subject. They have difficulty thinking a complex idea through to its end.” No doubt, this sounds familiar to all of us who know about Hannah Arendt’s effort to promote thinking (and judging) in order to make our world more human.
To return to today’s quote: It can be dangerous to tell the truth, but thinking is dangerous too. Once in a while, not only the teller of truth but the thinking 'I' as well may find himself or herself in the position of One against All.
The secret of American exceptionalism may very well be the uniquely American susceptibility to narratives of decline. From the American defeat in Vietnam and the Soviet launch of Sputnik to the quagmire in Afghanistan and the current financial crisis, naysayers proclaim the end of the American century. And yet the prophecies of decline are nearly always, in a uniquely American spirit, followed by calls for rejuvenation. Americans are neither pessimists nor optimists. Instead, they are darkened by despair and fired by hope.
Decline, writes Josef Joffe in a recent essay in The American Interest, “is as American as apple pie. “ The tales of decline that populate American cultural myths have many morals, but one common shared theme: Renewal.
“Decline Time in America” is never just a disinterested tally of trends and numbers. It is not about truth, but about consequences—as in any morality tale. Declinism tells a story to shape belief and change behavior; it is a narrative that is impervious to empirical validation, whose purpose is to bring comforting coherence to the flow of events. The universal technique of mythic morality tales is dramatization and hyperbole. Since good news is no news, bad news is best in the marketplace of ideas. The winning vendor is not Pollyanna but Henny Penny, also known as Chicken Little, who always sees the sky falling. But why does alarmism work so well, be it on the pulpit or on the hustings—whatever the inconvenient facts?
Joffe, the editor of the German weekly Die Zeit, writes from the lofty perch of an all-knowing cultural critic. Declinism is, when looked at from above, little more than a marketing pitch:
Since biblical times, prophets have never gone to town on rosy oratory, and politicos only rarely. Fire and brimstone are usually the best USP, “unique selling proposition” in marketing-speak.
The origins of modern declinism, pace Joffe, are found in “the serial massacre that was World War I,” the rapacious carnage that revealed “the evil face of technology triumphant.” WWI deflated the enlightenment optimism in reason and science, showing instead the destructive impact of those very same progressive ideals.
The knowledge that raised the Eiffel Tower also birthed the machine gun, allowing one man to mow down a hundred without having to slow down for reloading. Nineteenth-century chemistry revolutionized industry, churning out those blessings from petroleum to plastics and pharmacology that made the modern world. But the same labs also invented poison gas. The hand that delivered good also enabled evil. Worse, freedom’s march was not only stopped but reversed. Democracy was flattened by the utopia-seeking totalitarians of the 20th century. Their utopia was the universe of the gulag and the death camp. Their road to salvation led to a war that claimed 55 million lives and then to a Cold War that imperiled hundreds of millions more.
America, the land of progress in Joffe’s telling, now exists in a productive tension with the anti-scientific tale of the “death of progress.”
“Technology and plenty, the critics of the Enlightenment argued, would not liberate the common man, but enslave him in the prison of “false consciousness” built by the ruling elites. The new despair of the former torchbearers of progress may well be the reason that declinism flourishes on both Left and Right. This new ideological kinship alone does not by itself explain any of the five waves of American declinism, but it has certainly broadened its appeal over time.
Joffe stands above both extremes of the declinism pendulum. Instead of embracing or rejecting the tale of decline, he names decline and its redemptive flipside the driving force of American exceptionalism. Myths of decline are necessary in order to fuel the exceptional calls for sacrifice, work, and innovation that have for centuries turned the tide of American elections and American culture.
[D]awn always follows doom—as when Kennedy called out in his Inaugural Address: “Let the word go forth that the torch has been passed to a new generation of Americans.” Gone was the Soviet bear who had grown to monstrous size in the 1950s. And so again twenty years later. At the end of Ronald Reagan’s first term, his fabled campaign commercial exulted: “It’s morning again in America. And under the leadership of President Reagan, our country is prouder and stronger and better.” In the fourth year of Barack Obama’s first term, America was “back”, and again on top. Collapse was yesterday; today is resurrection. This miraculous turnaround might explain why declinism usually blossoms at the end of an administration—and wilts quickly after the next victory.
Over and over the handwriting that showed that decline was on the wall was, in truth, “a call to arms that galvanized the nation.”
Behind this long history of nightmares of degeneration and dreams of rebirth is Joffe’s ultimate question: Are the current worries about the death of the American century simply the latest in the American cycle of gloom and glee? Or is it possible that the American dream is, finally, used up? In other words, is it true that, since “at “some point, everything comes to an end,” this may be the end for America? Might it be that, as many in Europe now argue, “The United States is a confused and fearful country in 2010.” Is it true that the US is a “hate-filled country” in unavoidable decline?
Joffe is skeptical. Here is his one part of his answer:
Will they be proven right in the case of America? Not likely. For heuristic purposes, look at some numbers. At the pinnacle of British power (1870), the country’s GDP was separated from that of its rivals by mere percentages. The United States dwarfs the Rest, even China, by multiples—be it in terms of GDP, nuclear weapons, defense spending, projection forces, R&D outlays or patent applications. Seventeen of the world’s top universities are American; this is where tomorrow’s intellectual capital is being produced. America’s share of global GDP has held steady for forty years, while Europe’s, Japan’s and Russia’s have shrunk. And China’s miraculous growth is slipping, echoing the fates of the earlier Asian dragons (Japan, South Korea, Taiwan) that provided the economic model: high savings, low consumption, “exports first.” China is facing a disastrous demography; the United States, rejuvenated by steady immigration, will be the youngest country of the industrial world (after India).
In short, if America is to decline it will be because America refuses to stay true to its tradition of innovation and reinvention.
As convincing as Joffe is, the present danger that America’s current malaise will persist comes less from economics or from politics than from the extinguishing of the nation’s moral fire. And in this regard, essays such as Joffe’s are symptoms of the problem America faces. Joffe writes from above and specifically from the position of the social scientist. He looks down on America and American history and identifies trends. He cites figures. And he argues that in spite of the worry, all is generally ok. Inequality? Not to worry, it has been worse. Democratic sclerosis? Fret not; think back to the 1880s. Soul-destroying partisanship? Have you read the newspapers of the late 18th century? In short, our problems are nothing new under the sun. Keep it in perspective. There is painfully little urgency in such essays. Indeed, they trade above all in a defense of the status quo.
There is reason to worry though, and much to worry about. Joffe may himself have seen one such worry if he had lingered longer on an essay he cites briefly, but does not discuss. In 1954, Hannah Arendt published “Europe and America: Dream and Nightmare” in Commentary Magazine. In that essay—originally given as part of a series of talks at Princeton University on the relationship between Europe and America—she asked: “WHAT IMAGE DOES Europe have of America?”
Her answer is that Europe has never seen America as an exotic land like the South Sea Islands. Instead, there are two conflicting images of America that matter for Europeans. Politically, America names the very European dream of political liberty. In this sense, America is less the new world than the embodiment of the old world, the land in which European dreams of equality and liberty are made manifest. The political nearness of Europe and America explains their kinship.
European anti-Americanism, however, is lodged in a second myth about American, the economic image of America as the land of plenty. This European image of America’s stupendous wealth may or may not be borne out in reality, but it is a fantasy that drives European opinion:
America, it is true, has been the “land of plenty” almost since the beginning of its history, and the relative well-being of all her inhabitants deeply impressed even early travelers. … It is also true that the feeling was always present that the difference between the two continents was greater than national differences in Europe itself even if the actual figures did not bear this out. Still, at some moment—presumably after America emerged from her long isolation and became once more a central preoccupation of Europe after the First World War—this difference between Europe and America changed its meaning and became qualitative instead of quantitative. It was no longer a question of better, but of altogether different conditions, of a nature which makes understanding well nigh impossible. Like an invisible but very real Chinese wall, the wealth of the United States separates it from all other countries of the globe, just as it separates the individual American tourist from the inhabitants of the countries he visits.
Arendt’s interest in this “Chinese wall” that separates Europe from America is that it lies behind the anti-Americanism of European liberals, even as it inspires the poor. “As a result,” of this myth, Arendt writes, “sympathy for America today can be found, generally speaking, among those people whom Europeans call “reactionary,” whereas an anti-American posture is one of the best ways to prove oneself a liberal.” The same can largely be said today.
The danger in such European anti-Americanism is not only that it will fire a European nationalism, but also that it will cast European nationalism as an ideological opposition to American wealth. “Anti-Americanism, its negative emptiness notwithstanding, threatens to become the content of a European movement.” In other words, European nationalism threatens to assume on a negative ideological tone.
That Europe will understand itself primarily in opposition to America as a land of wealth impacts America too, insofar as European opposition hardens Americans in their own mythic sense of themselves as a land of unfettered economic freedom and unlimited wealth. European anti-Americanism thus fosters the kind of free market ideology so rampant in America today.
What is more, when Europe and America emphasize their ideological opposition on an economic level, they deemphasize their political kinship as lands of freedom.
Myths of American decline serve a purpose on both sides of the Atlantic.
In Europe, they help justify Europe’s social democratic welfare states, as well as their highly bureaucratized regulatory state. In America, they underlie attacks on regulation and calls to limit and shrink government. These are all important issues that should be thought and debated with an eye to reality. The danger is that the European emancipation and American exceptionalism threatens to elevate ideology over reality, hardening positions that need rather to be open for innovation.
Joffe’s essay on the Canard of Decline is a welcome spur to rethinking the gloom and the glee of our present moment. It is your weekend read.
"Stand upright, speak thy thoughts, declare the truth thou hast, that all may share; Be bold, proclaim it everywhere: They only live who dare."
The detention facility in Guantanamo Bay, Cuba hangs over the United States and now the Obama administration like a cloud of acid rain. In recent months hunger strikes once again have brought the injustice of the camp, the inhumane treatment of its inhabitants, and the indefinite detention of its inmates to the attention of the world. The camp is now an indelible blot on the United States, both on our reputation abroad, as well as upon our self-image as a land of constitutional republicanism. Above all it is a meaningful challenge to our self-respect.
Most of the 779 people that Wikipedia says were brought to Guantanamo were never charged with a crime. Of the fewer than 200 who remain, some no doubt are terrorists and criminals; others, equally as clearly, were unjustly captured, imprisoned, tortured. They are now being held outside rules of law and in violation of our legal and constitutional traditions of freedom. No doubt there are inconvenient questions about what to do with these men. But they are men under our collective care and they are owed more than being kept like animals in pens in purgatory.
President Obama has announced once again his decision to close the camp. We wish him the courage to do what is right. At this moment, it is worth recalling the case of Mohammed Jawad, the first Guantanamo detainee to testify under oath and to a military commission about being tortured by his American captors. Last month there was a dramatic reading of statements made by Jawad's lawyer, David Frakt, juxtaposed with statements made by the case's lead prosecutor, Darrel Vandeveld who left the military in order to help free Jawad. The reading was held at the Pen World Voices Festival of International Literature. In their statements, both men use the language of Constitutionality to suggest that, by torturing detainees such as Jawad, "America," as Frakt puts it, "lost a little of its greatness."
Here is what Vandeveld, a lifelong military man, writes of his choice to testify in favor of Jawad:
In 2007, I volunteered to prosecute detainees at Guantanamo in the U.S. military commissions. I was assigned as the lead prosecutor in several cases, including the case of Mohammed Jawad, a young man from Afghanistan. While I was a prosecutor, David Frakt helped me to find and expose gross human rights abuses of Mohammed and other detainees by the U.S. government. In September 2008, I became convinced that the prosecution of Mohammed was unjust and that the military commissions were grossly flawed. I requested to be relieved and reassigned to other duties. After stepping down from the prosecution, I worked with David Frakt to expose detainee abuse, to secure Mohammed’s release and bring about much-needed reforms to the U.S. military commissions.
Vandeveld served 24 years in the army, winning a bronze star for valor in Iraq. After his service he went to law school and became a military lawyer. His decision to ask to be relieved from his prosecution duties was, he writes, simply doing his duty: “I did it because I believe in truth, justice, the rule of law, and our common humanity. I did it for Mohammed Jawad, I did it because it was my duty, and I did it for us all.”
As the debate about closing Guantanamo heats up, this is a good time to acquaint oneself with the case of Mohammed Jawad. The transcript from the staged discussion between David Frakt and Darrel Vandeveld is a good place to begin. We are all indebted to The Mantle for publishing it. It is your weekend read.
“The wonder that man endures or which befalls him cannot be related in words because it is too general for words….That this speechless wonder is the beginning of philosophy became axiomatic for both Plato and Aristotle.”
-Hannah Arendt, "Philosophy and Politics"
Aristotle had told us that philosophy begins in thaumázein-- θαυμάζειν –“to wonder, marvel, be astonished.” In the New Testament, the word appears only twice. In the parallel occurrences (Matthew 27:14 and Mark 15:5), Pilate marvels at the fact that Jesus says nothing. What is significant is that thaumázein is associated there with an experience for which there were no words. The word means a kind of an initial wordless astonishment at what is, at that that is is. For Aristotle, thaumázein is the beginning of philosophy as wonder. It is not for the Greeks, therefore, the beginning of political philosophy.
Key here is the fact of speechlessness. This wonder “cannot be related in words because it is too general for words.” Arendt suggests that Plato encountered it in those moments in which Socrates, “as though seized by a rapture, [fell] into complete motionlessness, just staring without seeing or hearing anything.” It follows that “ultimate truth is beyond words.” Nevertheless, humans want to talk about that which cannot be spoken. “As soon as the speechless state of wonder translates itself into words, it … will formulate in unending variations what we call the ultimate questions.” These questions – what is being? Who is the human being? What is the meaning of life” what is death? And so forth “have in common that they cannot be answered scientifically.” Thus Socrates “I know that I do not know” is actually an expression that opens the door to the political, public realm, in the recognition that nothing that can be said there can ever have the quality of being final.
According to Arendt, Socrates has three distinct aspects. First he arouses citizens from their slumber – this is the gadfly who gets others to think, to think about those topics for which there is no final answer. Secondly as “midwife” he decides – he makes evident – whether an opinion is fit to live or is merely an unimpregnated “wind-egg” (cf Theateatus 152a; 157d; 161a): Greek midwives not only assisted in the delivery but determined if the new-born was healthy enough to live. Socrates concludes his discussion in the Theateatus (210b) by saying all they have done is to produce a mere wind-egg and that he must leave as he has to get to the courthouse for his trial. Lastly, as stinging ray, Socrates paralyzes in two ways. He makes you stop and think; he destroys the certainty one has of received opinions. Arendt is clear that this can be dangerous. She goes on to say that “thinking is … dangerous to all creeds and, by itself, does not bring forth any new creed,” but she is equally clear that “non-thinking … has its dangers [which are] the possession of rules under which to subsume particulars.” To think is dangerous: but to think is to desire wisdom, what is not there. It is thus a longing; it is eros and, as with all things erotic, “to bring this relationship into the open, make it appear, men speak about it in the same way that the lover wants to speak of his beloved.” Where does this leave one? For the most part, in normal times, thinking is not of political use. It is, however, of use, in times when the “center does not hold,” in times of crisis.
At these moments, thinking ceases to be a marginal affair in political matters. When everybody is swept away unthinkingly by whatever everyone else does and believes in, those who think are drawn out of hiding because their refusal to join is conscious and thereby becomes a kind of action. The purging element … is political by implication. For this destruction has a liberating effect on another human faculty, the faculty of judgment, … the faculty to judge particulars without subsuming them under those general rules which can be taught and learned until the grow into habits.
Suppose we read Arendt as saying that political philosophy must now turn and thaumázein – and wonder – not at that what is, is, but at the human reality, at the world of human activity. This would involve a change in philosophy – for which she says philosophers are not particularly well equipped. She thinks such a turn would rest on and derive from several elements – she mentions in particular Jaspers’ reformulation of truth as transcending the realm that can be instrumentally controlled, thus related to freedom; Heidegger’s analysis of ordinary everyday life; and existentialism’s insistence on action. It will be an inquiry into the “political significance of thought; that is into the meaningfulness and the conditions of thinking for a being that never exists in the singular and whose essential plurality is far from explored when an I-Thou relationship is added to the traditional understanding of human nature.”
What is problematic with purely philosophical thaumázein? The Thracian maid who appears in the title to Jacques Taminiaux’s book and stands for Arendt in his analysis derives from an account in the Theateatus. Upon encountering Thales who, all-focused in his wondering, had fallen into a well, the maid notes that the philosopher had “failed to see what was in front of him.” Mary-Jane Robinson notes four elements to Arendt’s suspicion of excessive wonder, a suspicion one assumes was directed at Heidegger. First, such wonder allows avoidance of the messiness of the everyday world; secondly, such “uncritical openness” leads philosophers to be “swept away by dictators.” Thirdly, such wonder alienates the philosopher (as with Heidegger post-1945) from the world around him, and lastly, such openness to the mystery of the world, “disables decision making.”
If politics is the realm of how humans appear to each other when they act and speak, from whence does it come? The only possible answer is that politics is an emergence from a realm which is neither that of action nor that of speech. The political emerges from nothingness. Perhaps this is the realm to which poetry can call us – and some of Arendt’s most moving essays are on poetry and literature – but such a realm is not political. In this sense there is a limit to political science, as there is to all science. For Arendt, there are no underlying causes out of which that which is political must emerge. This is why political action is always for her a beginning and a marvel for which we have to try to find words.
My girlfriend and I walked by a clothing storefront and noticed the print on some of the t-shirts at the lower right corner of the window and went in. She had mentioned this Imaginary Foundation (IF) before. They make print t-shirts.
I went to school at an expensive liberal arts college in the Hudson Valley—everyone there makes print t-shirts. It is like a business you start as a college sophomore as a way to convince yourself that you are a ‘creative entrepreneur’ before you enter the corporate world (or, alternatively, as a penance for inherited culture and comfort) the not-for-profit world.
Often, I cannot stand them —the print t-shirts. There is something out of shape about them, as if the juxtaposition of body/shirt/image, sets askew some intrinsic agreement in the marriage of fashion and identity. And yet, the IF designs spoke to me. There is something dreamy and yet sincere about these prints. If le petit prince was looking for a print t-shirt, he would buy one of these.
It just so happened that the owner of the company was visiting this Seattle distributor and was in the store. He was awkward, skittish and European. I liked him, and before we left I told him that I blog for a thinking and humanities institute out east and may want to write about his brand. That’s how I got into the Imaginary Foundation.
The shirts are not exactly ‘pretty,’ or ‘fashionable,’ rather, their attraction is a gesture beyond themselves -- a rare feat in a culture that positions branding as the apex of success. I’ll describe one shirt and if interested you can invest your own time in the Imaginary Foundation.
The “Being There” shirt has three anonymous human heads (one of the cloud suit, one of the water suit, and one of the fire suit). The heads are in peripheral view and are aligned, with a slight skew (allowing us the view of all three faces), as they break through a wall, the veil of the universe.
Other shirts handle concepts of psychosis and love “Love Science,” science and discovery in a reach towards heaven “Reach,” and other such concepts widely considered esoteric or cliché within the lens of our popular culture. But, we no longer understand what a ‘cliché’ is. I have long held the view that a cliché is a truth, or a point of interest and perspective insight, that has simply been worn out by overexposure. But who has worn it out? How have we taken the liberty and quiet pleasure of the private sphere (the realms of reflection, contemplation, meditation as it is thought of in the Greek terms), out of our living cycle, our consciousness, our daily existence? Why is the call for private contemplation no longer a necessity of existence? It seems we should have more time then ever for such practices. So many of our daily chores, our basic needs, are met through the economic matrix. I no longer have to chop wood for warmth, hunt a boar for food, trek down to the river for a water simply, etc... Why shouldn’t I spend more time in private contemplation, or even public conversation on these more subtle topics of the human necessity? Why shouldn’t I be making something in an effort to communicate those private necessities? The actualization of the humanist requires space for such a practice. And yet, anything that requires a slowing down of, a calling for the work of the mind and private reasoning, is now, quite often immediately, labeled a cliché.
In The Human Condition Arendt writes “The emancipation of labor and the concomitant emancipation of the laboring classes from oppression and exploitation certainly means progress in the direction of non-violence. It is much less certain that it was also progress in the direction of freedom.” She is not saying that laboring classes should not have been emancipated. Rather, that the humanist goal has been blurred by some glitch. Instead of moving towards freedom from wasteful labor (a waste of human power -- physical, mental, spiritual) we instead have emancipated labor. Most of us have become imprisoned in a non-sustainable cycle that for the continuation of its forward motion requires an ever-increasing consumption and waste. This waste can be seen in terms of power. The core power of the human psyche originates in the liberty of free private thoughts—a psychological space for contemplation. A mapping of one’s stillness that is only possible in the acquisition of free time. Free time is a result of freedom from labors necessity. What Arendt’s thoughts gesture towards is that the set of basic necessities that we have been freed from, have been replaced by another, far more complicated and disguised set—the necessity to perpetuate a system that is moving much faster then us; a necessity to consume and continue consuming. To be ‘a part of‘ is, today, to be a consumer—to take ones place in the labor of waste.
Oh right, I wanted to tell you about a product...
“IF” is a creative project. It gains the viewers attention and borrows the imagination. This is a beginning. It does not steal, it borrows. It suggests the prospect of resonance rather than ownership.
I checked out the company website. The “about” page describes the development of the Imaginary Foundation: “a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions.” The page is dotted with black and white images from the sixties, shaggy haired men and turtle-neck clad women engaged in contemplative, laissez-faire, light spirited dialogue. The imaginary director of the foundation is described as a “70-something uber-intellectual whose father founded the Dadaist movement.” The foundation is imaginary. It is a base, a canvas, for the products (the t-shirts) and the ideas behind them.
The blog section of the site imagines a list of contributors: Isadore Muggll, Kamilla Rousseau, etc. These architects, as is the back story, are too imaginary. “IF” is a fictional foundation for the product. But the product is real and engaging.
What is captured here goes beyond the tangible properties of the product (t-shirts). It is about what the product delivers—the wonder of creativity and science, the archetypes of the IF. Imagination IS the foundation of this product.
The blog itself is a venue for artists who marry technology and art, as well as other thought provoking materials. The image I use at the head of this article is taken from the blog. Cloud, idea, light, community, play—IF: all these are represented in the Cloud installation. This art installation is a discovery I am brought to by the Imaginary Foundation.
I once taught a course on the development of contemporary advertising, heavily focused on Edward Bernays and the peripheral route of persuasion. Bernays was Sigmund Freud’s nephew, Woodrow Wilson’s image advisor, the father of the term "Public Relations," and the architect of the torches of freedom (Lucky Strikes) campaign, among many others. His theory, though terribly simplified here, was that the modern consumer does not purchase with his mind; rather, he defers to his emotions in most choices. The rational-actor is a fiction. If consumerism became god, branding became its religion.
Ad campaigns have become remarkably creative, and even, at times, beautiful. Have you ever felt the urge to cry during a Jeep commercial? Many have. I think I have. The central conceptual premise of the AMC show Mad Men, depends upon this tension: between art and consumption; the rendering from black and white, to color; the effective marketing and selling off of the human experience. In question is the art aspect of advertising. It is at the core of Don Draper’s motivations, and the one that despite his many character failings keeps endearing him to us. Ultimately we are asking, will he reconcile his artistic urge (his private motivation) with his office at the homunculus of the consumerism model (his role in the corporate arena). Exposed is a manipulation, an incongruence, an infidelity in the marriage of advertising and art. Where as art points towards something beyond itself, beyond even the image and the medium, the ad campaign points only to one purpose—back into itself. No idea behind it. Nothing living. It consumes.
Advertising is like the Ouroboros, the dragon that swallows its own tail; having entirely swallowed itself, the modern advertising campaign defies the laws of balance, it is only the un-relentless, hungry serpent head of consumption -- devoid of the body of life. The only urge driving it is to possess.
It is the difference between the work of Egon Schiele and Penthouse, the writings of Georges Bataille and a godaddy.com super bowl campaign.
Seduce ->consume. This is the current mandate of the ad campaign. But this relationship is only sustainable through incompletion. It requires continual doses. Seduce -> consume -> feel a lack even in the possession of product (contract unfulfilled) -> be seduced again -> consume. Ad infinitum. A terrible loop.
How can consumerism and individual consciousness (the most private sector) be made sustainable? Is it possible for a product to speak beyond itself? To fulfill the promise of its persuasion? And if it could, what would that mean for us?
Here I position the word sustainability to face two directions. In part it refers to what Arendt terms as “worldly,” the creation produced through work and not labor, something that has the potential to last beyond the productions of time, something that maneuvers into the arena of the eternal. I also want to posit the word in terms of its evolving contemporary potential. The one sector of the public, and political sphere that allows for the platform of this conversation is the environmental movement. It is where we have begun to contemplate the world beyond the shortsighted view of individual lifetimes. We speak of the sustainability of our planet; we are considering new ways to move our habits from wasteful and consumptive, towards lasting and sustainable power. It is a fairly new conversation and the word “sustainability” is evolving with each new perspective we bring to it.
Sustainability goes beyond consumer awareness. It is about the awareness of the product, how a brand gains consciousness. I need to explore here a definition of “consciousness.”
I have come to understand definitions as ever evolving in accordance with society and the pressures put upon it by the conditions of the time, the fractals of our world (more simply put, the culture stew).
Consciousness is the expanding of space into which one can resonate. To learn of the world around us, to acknowledge it, to consider its multiple dimensions, is to become more conscious -- to create space into which we can move by the will of our imagination and invention.
The Imaginary Foundation is an example of this bridge. It acknowledges itself and its fiction. It allows for play. It is a small company that uses the fabrication of its narrative to bring the consumers attention to the mimetic principles behind its product. Revealing the architects conceit brings me (the consumer) into co-authorship of the story. It endears itself to me. We do not only consume the product. We consume the narrative of the product. Even if I do not purchase, if I am thinking about it, I am talking about it, I have bought in. If it generates new ideas and deeper order thoughts, then I have begun to take ownership of the product. I consume the myth, I begin to co-author it -- I don it in the neural network of culture. And thus the product has gained consciousness, has begun to be carried beyond the object -- it resonates.
My study of this product is limited. I am not encouraging anyone here to purchase a shirt. I have not purchased a shirt. What I think this opens up is a table for negotiations between the current consumerism model, and individual consciousness—an opportunity to examine sustainable consumerism in all implications.
Controversy is raging around Thomas Friedman’s column today advising the presumptive Secretary of State John Kerry to “break all the rules.”
In short, Friedman—known for his faithful belief that technology is making the world flat and changing things for the better—counsels that the U.S. ignore hostile governments and appeal directly to the people. Here’s the key paragraph:
Let’s break all the rules. Rather than negotiating with Iran’s leaders in secret — which, so far, has produced nothing and allows the Iranian leaders to control the narrative and tell their people that they’re suffering sanctions because of U.S. intransigence — why not negotiate with the Iranian people? President Obama should put a simple offer on the table, in Farsi, for all Iranians to see: The U.S. and its allies will permit Iran to maintain a civil nuclear enrichment capability — which it claims is all it wants to meet power needs — provided it agrees to U.N. observers and restrictions that would prevent Tehran from ever assembling a nuclear bomb. We should not only make this offer public, but also say to the Iranian people over and over: “The only reason your currency is being crushed, your savings rapidly eroded by inflation, many of your college graduates unemployed and your global trade impeded and the risk of war hanging overhead, is because your leaders won’t accept a deal that would allow Iran to develop civil nuclear power but not a bomb.” Iran wants its people to think it has no partner for a civil nuclear deal. The U.S. can prove otherwise.
Foreign policy types like Dan Drezner respond with derision.
Friedman's "break all the rules" strategy is as transgressive as those dumb-ass Dr. Pepper commercials. Worse, he's recommending a policy that would actually be counter-productive to any hope of reaching a deal with Iran. This is the worst kind of "World is Flat" pablum, applied to nuclear diplomacy. God forbid John Kerry were to read it and follow Friedman's advice.
I’ll leave the debate to others. But look at the central assumption in Friedman’s logic. If the leaders of a country don’t agree with us, go to the people. Tell them our plan. They’ll love it. But why is that so? For Friedman and so many of his brothers and sisters on the left and the right in the commentariat, the answer is: because our proposals are rational. Whether it is Friedman on Iran or Brooks on the economy or liberals on gun control or conservatives on the budget, there is an assumption that if everyone would just get together and talk this through like rational individuals, we would agree on a workable and rational solution. This is of course the basic view of President Obama. He sees himself as the most rational person in the room and wonders why people don’t agree with him.
This rationalist fallacy is wrong. Neuro-scientists tell us that people respond to emotional and non-rational inputs. But long ago Hannah Arendt understood and argued that the essence of politics is neither truth nor reason. It is plurality and opinion. The basic condition of politics is plurality, which means people need to come together and pursue a common good in spite of their disagreements and differences.
For Arendt, Western history has seen politics had come under the sway of philosophy and thus the pursuit of rational truth instead of being what it was: a space for the public engagement of different opinions. The tragedy of the last 50 years is that philosophical rationality has now been supplanted by technocratic rationality, so that politics is increasingly about neither opinion nor common truths, but technocracy.
One lesson Arendt took from her fundamental distrust of unity and rationality was the importance of the diffusion of powers and her distrust of centralized power. Her embrace of American Constitutional Federalism was neither conservative nor liberal; it was born from her insistence that politics cannot and should not seek to replace opinions with truths.
Friedman wants rational truth to win out and believes that if we just talk to the people, the veils will fall from their eyes. Well it doesn’t work here at home because people really do disagree and see the world differently. There is no reason to think it will work around the world either. A thoughtful foreign policy, as opposed to a rational one, would begin with the fact of true plurality. The question is not how to make others agree with us, but rather how we who disagree can still live together meaningfully in a common world.