Hannah Arendt Center for Politics and Humanities
3Jun/134

The Delusion of the Omnipotence

Arendtquote

“There is a difference between a man who sets out to murder his old aunt and people who without considering the economic usefulness of their actions at all (…) build factories to produce corpses. (…) Perhaps what is behind it all is only that individual human beings did not kill other individual human beings for human reasons, but that an organized attempt was made to eradicate the concept of the human being”.  –  “And all this ... arises from – or, better, goes along with – the delusion of the omnipotence (not simply with the lust for power) of an individual man. If an individual man qua man were omnipotent, then there is in fact no reason why men in the plural should exist at all – just as in monotheism it is only God’s omnipotence that made him ONE.”

-Hannah Arendt / Karl Jaspers: Correspondence 1926-1969

Arendt distinguishes two historical boundaries that separated pre-modernity from modernity and liberalism from total domination. In her books The Human Condition and Between Past and Future Arendt discusses the profound changes which modernity brought about through technological progress and simultaneous world alienation, by withdrawal from the common world to self-reflection, by division of the world into subjectivity and objectivity, by substitution of philosophy and politics with an instrumental understanding of theory and praxis, and loss of the interwoven phenomena of authority, tradition and religion as guarantees for the stability of political communities.

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All this opened the way to transgress traditional boundaries and to give in to the temptation to be omnipotent. The totalitarian movements transformed the nihilistic “all is allowed” into “all is possible”.

Is is precisely the same thesis that Freud, Castoriadis and others advanced: the lust for omnipotence is neither an exception nor the experience of a limited number of human beings but the general experience of early childhood. The experience of omnipotence precedes the recognition of otherness. Recognition of the other has to be learned in the course of development from the pre-social to the socially shaped human being. According to philosopher and psychoanalyst Joel Whitebook, we are thus confronted with a constant working of  “the negative” in us.

“The experience of omnipotence is significant for the normal as well as for the abnormal child, for youth and for adulthood. Examples can be found in religious, aesthetic and erotic experiences, in the state of being in love, in mass phenomena and in certain forms of psychosis.”

In this context it is worth analysing the different forms of violence and asking why and how they transgress the boundaries to omnipotence. For example, we can distinguish between hooligan crowd violence, sniper killings in wartime and the mass murder committed by the Norwegian Anders Breivik. Transgressing boundaries in the case of hooligans consists of crossing the boundary from respect for the physical integrity of the other to illegal physical injury, in the case of snipers from a ban on killing to legally controlled or uncontrolled killing of enemy combatants, and in the case of Breivik in the annihilation of all representatives of the enemy. In Eichmann’s case, as we know, the maximum transgression consisted in the endless annihilation of entire peoples and populations.

What we find in the first case, the fierce violence of hooligans, is lust for power and temporary transgression. Here a code of honour prescribes that violence should be fierce and brutal, but not fatal, that those not involved should not be attacked, that the use of weapons is forbidden and that conflicting groups should be similar in number and strength. Hooligans do not intend to destroy their opponents but merely to gain victory over them. Consequently their violence has nothing to do with delusions of omnipotence, but a great deal to do with lust for power. There is, however, an element in their behaviour that could pave the way for omnipotence. They themselves describe this as a kick, a surge of violence that can be produced instantly and only stopped on the threshold of destroying the other. In the interests of journalism, the American journalist Bill Buford socialized with British hooligans for some time and observed in himself the euphoria that accompanied each transgression, a sense of transcendence that rose to ecstasy, where the individual was completely absorbed into the crowd. “Violence is one of the strongest sensations of pleasure." He described the vast majority of hooligans as what we might call ordinary neighbours.

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The second group are the snipers. What makes them transgress boundaries is the lust to kill enemies as defined by the state, the army or the militia to which they belong. Chris Kyle, for example, the best sniper the US army ever produced, officially shot 160 enemy combatants in Iraq, 250 in his opinion, and described killing as his job and the war as his area of work.

“When you kill someone the first time, you’re stirred up. You think: Am I really allowed to kill this guy? Is this OK? But once you kill an enemy, you realize it’s alright. You do it again. And again. You do it so the enemy cannot kill you and your compatriots. You do it until there’s no one left to kill. "

Chris Kyle became a killing machine employed by the state.

When his marriage was threatened, he returned to the United States. There too, death remained his main topic. He became an alcoholic, was involved in brawls, shot two car thieves, set up a company to train snipers and took care of traumatized veterans by accompanying them to shooting ranges. In February of this year he was shot by one of the traumatized ex-soldiers at a shooting range. Chris Kyle received numerous awards. The nation is proud of him.

The Norwegian mass murderer Anders Breivik represents the third form of transgression. His deed is not marked primarily by the lust for power or the lust to kill but by the ideological justification of an omnipotent action. He bombed the government district of Oslo, killing eight people, and massacred 69 participants of a social-democrat youth camp. He justified this act in a fifteen hundred page manifesto entitled 2083 A European Declaration of Independence. He claimed to represent a Norwegian and European resistance movement and to be a member of the “indigenous population” struggling against the decline of Norway due to uncontrolled immigration policies by liberals and representatives of a multicultural society.

“It is 100 percent certain that there will be a war between nationalists and internationalists in Europe. We, the first militant nationalists, are the first raindrops indicating that a big storm is coming. ... To die as a martyr for his people’s survival is the greatest honour in a man’s life.”

As a single perpetrator Breivik needed a particularly strong ideological justification and defined himself as a martyr who was sacrificing his life for the ethnic community. To do this he needed to distance himself emotionally from his fellow citizens and avoid any kind of interaction for several months, which he spent exclusively playing violent video games.

The same occurs with guerrilla groups. A crucial prerequisite for their deeds is the ideologically justified dehumanization of the potential victims and the transformation of the guerrilla fighters into cold-blooded killers. It is not only permissible to kill the “lackeys of imperialism” but the murders must be carried out in the most cold-blooded manner to be effective. In his Message to the Tricontinental in 1967 Che Guevara declared:

“Hatred as an element of the struggle; a relentless hatred of the enemy, impelling us over and beyond the natural limitations that man is heir to and transforming him into an effective, violent, selective and cold killing machine. Our soldiers must be thus; a people without hatred cannot vanquish a brutal enemy.”

We tend to underestimate the ongoing existence of violence and the lust for omnipotence. When we talk about recognition we forget the disregard, humiliation and negation of the other and consider this of secondary importance. When we talk about state monopoly on the use of force, we tend to forget that violence still exists, that there are permanent no-go areas and terrorist groups, and that there is violence that is permitted, trained and paid for by the state and violence exercised by our neighbours. Whether legal or illegal – there is an irreconcilable relationship between civilized behaviour at work during the week and violent behaviour on weekends, and between a democratic family father who respects the rule of law in one country and systematically kills in another.

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When Arendt searched the origins of totalitarianism she found them in the non-totalitarian modernity (unsolved minority problems, un-political human rights concepts, administrative colonialism, nationalist concepts of politics, etc.) Violence belongs to them. It holds in itself not only the negation of plurality and freedom but also the delusion of the omnipotence.

-Wolfgang Heuer

The Hannah Arendt Center
The Hannah Arendt Center at Bard is a unique institution, offering a marriage of non-partisan politics and the humanities. It serves as an intellectual incubator for engaged thinking and public discussion of the nation's most pressing political and ethical challenges.
6Feb/130

“If”

My girlfriend and I walked by a clothing storefront and noticed the print on some of the t-shirts at the lower right corner of the window and went in. She had mentioned this Imaginary Foundation (IF) before. They make print t-shirts.

I went to school at an expensive liberal arts college in the Hudson Valley—everyone there makes print t-shirts. It is like a business you start as a college sophomore as a way to convince yourself that you are a ‘creative entrepreneur’ before you enter the corporate world (or, alternatively, as a penance for inherited culture and comfort) the not-for-profit world.

Often, I cannot stand them —the print t-shirts. There is something out of shape about them, as if the juxtaposition of body/shirt/image, sets askew some intrinsic agreement in the marriage of fashion and identity. And yet, the IF designs spoke to me. There is something dreamy and yet sincere about these prints. If le petit prince was looking for a print t-shirt, he would buy one of these.

It just so happened that the owner of the company was visiting this Seattle distributor and was in the store. He was awkward, skittish and European. I liked him, and before we left I told him that I blog for a thinking and humanities institute out east and may want to write about his brand. That’s how I got into the Imaginary Foundation.

The shirts are not exactly ‘pretty,’ or ‘fashionable,’ rather, their attraction is a gesture beyond themselves -- a rare feat in a culture that positions branding as the apex of success. I’ll describe one shirt and if interested you can invest your own time in the Imaginary Foundation.

The “Being There” shirt has three anonymous human heads (one of the cloud suit, one of the water suit, and one of the fire suit). The heads are in peripheral view and are aligned, with a slight skew (allowing us the view of all three faces), as they break through a wall, the veil of the universe.

Other shirts handle concepts of psychosis and love “Love Science,” science and discovery in a reach towards heaven “Reach,” and other such concepts widely considered esoteric or cliché within the lens of our popular culture. But, we no longer understand what a ‘cliché’ is. I have long held the view that a cliché is a truth, or a point of interest and perspective insight, that has simply been worn out by overexposure. But who has worn it out? How have we taken the liberty and quiet pleasure of the private sphere (the realms of reflection, contemplation, meditation as it is thought of in the Greek terms), out of our living cycle, our consciousness, our daily existence? Why is the call for private contemplation no longer a necessity of existence? It seems we should have more time then ever for such practices. So many of our daily chores, our basic needs, are met through the economic matrix. I no longer have to chop wood for warmth, hunt a boar for food, trek down to the river for a water simply, etc... Why shouldn’t I spend more time in private contemplation, or even public conversation on these more subtle topics of the human necessity? Why shouldn’t I be making something in an effort to communicate those private necessities? The actualization of the humanist requires space for such a practice. And yet, anything that requires a slowing down of, a calling for the work of the mind and private reasoning, is now, quite often immediately, labeled a cliché.

In The Human Condition Arendt writes “The emancipation of labor and the concomitant emancipation of the laboring classes from oppression and exploitation certainly means progress in the direction of non-violence. It is much less certain that it was also progress in the direction of freedom.” She is not saying that laboring classes should not have been emancipated. Rather, that the humanist goal has been blurred by some glitch. Instead of moving towards freedom from wasteful labor (a waste of human power -- physical, mental, spiritual) we instead have emancipated labor. Most of us have become imprisoned in a non-sustainable cycle that for the continuation of its forward motion requires an ever-increasing consumption and waste. This waste can be seen in terms of power. The core power of the human psyche originates in the liberty of free private thoughts—a psychological space for contemplation. A mapping of one’s stillness that is only possible in the acquisition of free time. Free time is a result of freedom from labors necessity. What Arendt’s thoughts gesture towards is that the set of basic necessities that we have been freed from, have been replaced by another, far more complicated and disguised set—the necessity to perpetuate a system that is moving much faster then us; a necessity to consume and continue consuming. To be ‘a part of‘ is, today, to be a consumer—to take ones place in the labor of waste.

Oh right, I wanted to tell you about a product...

“IF” is a creative project. It gains the viewers attention and borrows the imagination. This is a beginning. It does not steal, it borrows. It suggests the prospect of resonance rather than ownership.

I checked out the company website. The “about” page describes the development of the Imaginary Foundation: “a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions.” The page is dotted with black and white images from the sixties, shaggy haired men and turtle-neck clad women engaged in contemplative, laissez-faire, light spirited dialogue. The imaginary director of the foundation is described as a “70-something uber-intellectual whose father founded the Dadaist movement.” The foundation is imaginary. It is a base, a canvas, for the products (the t-shirts) and the ideas behind them.

The blog section of the site imagines a list of contributors: Isadore Muggll, Kamilla Rousseau, etc. These architects, as is the back story, are too imaginary. “IF” is a fictional foundation for the product. But the product is real and engaging.

What is captured here goes beyond the tangible properties of the product (t-shirts). It is about what the product delivers—the wonder of creativity and science, the archetypes of the IF.  Imagination IS the foundation of this product.

The blog itself is a venue for artists who marry technology and art, as well as other thought provoking materials. The image I use at the head of this article is taken from the blog. Cloud, idea, light, community, play—IF: all these are represented in the Cloud installation. This art installation is a discovery I am brought to by the Imaginary Foundation.

I once taught a course on the development of contemporary advertising, heavily focused on Edward Bernays and the peripheral route of persuasion. Bernays was Sigmund Freud’s nephew, Woodrow Wilson’s image advisor, the father of the term "Public Relations," and the architect of the torches of freedom (Lucky Strikes) campaign, among many others. His theory, though terribly simplified here, was that the modern consumer does not purchase with his mind; rather, he defers to his emotions in most choices. The rational-actor is a fiction. If consumerism became god, branding became its religion.

Ad campaigns have become remarkably creative, and even, at times, beautiful. Have you ever felt the urge to cry during a Jeep commercial? Many have. I think I have. The central conceptual premise of the AMC show Mad Men, depends upon this tension: between art and consumption; the rendering from black and white, to color; the effective marketing and selling off of the human experience. In question is the art aspect of advertising. It is at the core of Don Draper’s motivations, and the one that despite his many character failings keeps endearing him to us. Ultimately we are asking, will he reconcile his artistic urge (his private motivation) with his office at the homunculus of the consumerism model (his role in the corporate arena). Exposed is a manipulation, an incongruence, an infidelity in the marriage of advertising and art. Where as art points towards something beyond itself, beyond even the image and the medium, the ad campaign points only to one purpose—back into itself. No idea behind it. Nothing living. It consumes.

Advertising is like the Ouroboros, the dragon that swallows its own tail; having entirely swallowed itself, the modern advertising campaign defies the laws of balance, it is only the un-relentless, hungry serpent head of consumption -- devoid of the body of life. The only urge driving it is to possess.

It is the difference between the work of Egon Schiele and Penthouse, the writings of Georges Bataille and a godaddy.com super bowl campaign.

Seduce ->consume. This is the current mandate of the ad campaign. But this relationship is only sustainable through incompletion. It requires continual doses. Seduce -> consume -> feel a lack even in the possession of product (contract unfulfilled) -> be seduced again -> consume. Ad infinitum. A terrible loop.

How can consumerism and individual consciousness (the most private sector) be made sustainable? Is it possible for a product to speak beyond itself? To fulfill the promise of its persuasion? And if it could, what would that mean for us?

Here I position the word sustainability to face two directions. In part it refers to what Arendt terms as “worldly,” the creation produced through work and not labor, something that has the potential to last beyond the productions of time, something that maneuvers into the arena of the eternal. I also want to posit the word in terms of its evolving contemporary potential. The one sector of the public, and political sphere that allows for the platform of this conversation is the environmental movement. It is where we have begun to contemplate the world beyond the shortsighted view of individual lifetimes. We speak of the sustainability of our planet; we are considering new ways to move our habits from wasteful and consumptive, towards lasting and sustainable power. It is a fairly new conversation and the word “sustainability” is evolving with each new perspective we bring to it.

Sustainability goes beyond consumer awareness. It is about the awareness of the product, how a brand gains consciousness. I need to explore here a definition of “consciousness.”

I have come to understand definitions as ever evolving in accordance with society and the pressures put upon it by the conditions of the time, the fractals of our world (more simply put, the culture stew).

Consciousness is the expanding of space into which one can resonate. To learn of the world around us, to acknowledge it, to consider its multiple dimensions, is to become more conscious -- to create space into which we can move by the will of our imagination and invention.

The Imaginary Foundation is an example of this bridge. It acknowledges itself and its fiction. It allows for play. It is a small company that uses the fabrication of its narrative to bring the consumers attention to the mimetic principles behind its product. Revealing the architects conceit brings me (the consumer) into co-authorship of the story. It endears itself to me. We do not only consume the product. We consume the narrative of the product. Even if I do not purchase, if I am thinking about it, I am talking about it, I have bought in. If it generates new ideas and deeper order thoughts, then I have begun to take ownership of the product. I consume the myth, I begin to co-author it -- I don it in the neural network of culture. And thus the product has gained consciousness, has begun to be carried beyond the object -- it resonates.

My study of this product is limited. I am not encouraging anyone here to purchase a shirt. I have not purchased a shirt. What I think this opens up is a table for negotiations between the current consumerism model, and individual consciousness—an opportunity to examine sustainable consumerism in all implications.

-Nikita Nelin

The Hannah Arendt Center
The Hannah Arendt Center at Bard is a unique institution, offering a marriage of non-partisan politics and the humanities. It serves as an intellectual incubator for engaged thinking and public discussion of the nation's most pressing political and ethical challenges.